Index


     1-1-3 value creation: killing the unborn :_(
  1-1-4 value creation: driven          
     1-1-5 value creation: play it safe !          1-1-6 value creation: Competition or no competition?
          1-1 value creation: Tip, watch and learn
     1-1-7 value creation: "Make money like GOD, and it will plague you like the devil"
          1-1 value creation: Tip, I am wired, and successful
     1-1-8 value creation: Too passionate about an idea? Great, so what?
     1-1-9 value creation: the forms of value
          1-1-9-1 value creation, the forms of value: product
          1-1-9-2 value creation, the forms of value: service
          1-1-9-3 value creation, the forms of value: shared resource
          1-1-9-4 value creation, the forms of value: subscription - continuity
          1-1-9-5 value creation, the forms of value: resale
          1-1-9-6 value creation, the forms of value: lease
          1-1-9-7 value creation, the forms of value: affiliation - agency
          1-1-9-8 value creation, the forms of value: audience aggregation
          1-1-9-9 value creation, the forms of value: Loan
          1-1-9-10 value creation, the forms of value: Option
          1-1-9-11 value creation, the forms of value: Insurance
          1-1-9-12 value creation, the forms of value: Capital
     1-1 value creation: A separator

     1-1-11 value creation: Break it down !
  1-1-15 value creation: What the hell do they want :D
    1-1-16 value creation: Align !
    1-1-17 value creation: Economic values
    1-1-18 value creation: Relative importance
    1-1-19 value creation: The CIAs
    1-1-20 value creation: Shadow testing
     1-1-21 value creation: MEVO
     1-1-22 value creation: Incremental augmentation
     1-1-23 value creation: Be your own best customer !


     1-2 marketing
     1-2-1 marketing: A tool, not a purpose
     1-2-2 marketing: Receptivity
     1-2-3 marketing: I advertise myself :D
     1-2-4 marketing: Ignore the world
     1-2-5 marketing: They aren't buying products
 1-2-6 marketing: "PITA" customers

 1-2-7 marketing: Entry– Exit gates

 1-2-8 marketing: Addressability

 1-2-9 marketing: Desire

 1-2-10 marketing: Let them live your product
     1-2-11 marketing: Frame your speech
     1-2-12 marketing: Free samples for everyone :D
     1-2-13 marketing: Ask for approach
     1-2-14 marketing: Hook them!
     1-2-15 marketing: Call-to-action
     1-2-16 marketing: Time for bed stories
     1-2-17 marketing: Let the fight begin
     1-2-18 marketing: The overrated "Branding" thing


     1-3 sales
     1-3-1 sales: Transaction
     1-3-2 sales: Gain trust before anything
   1-3-4 sales: Methods of pricing
   1-3-5 sales: Value based pricing
     1-3-6 sales: More about info-type selling
     1-3-7 sales: Compete against one only
     1-3-8 sales: What do you have to offer?
     1-3-9 sales: Dimension of negotiation
     1-3-10 sales: The guy in-between
         1-3 sales: Tip, The common ground
     1-3-11 sales: Scratch my back and I'll scratch yours
     1-3-12 sales: Too good to be true
     1-3-13 sales: Handle objections
     1-3-14 sales: About the ridiculous guarantees
     1-3-15 sales: Keep in touch


     1-4 value delivery
     1-4-1 value delivery: Value stream
     1-4-2 value delivery: Distribution channels
     1-4-3 value delivery: Throughput
     1-4-4 value delivery: Above & Beyond
     1-4-5 value delivery: Predictability
     1-4-6 value delivery: Duplication
     1-4-7 value delivery: Multiplication
     1-4-8 value delivery: Scale
     1-4-9 value delivery: There are no "little things"
     1-4-10 value delivery: Compete with yourself
     1-4-11 value delivery: We were apes. Then we use tools :)
     1-4-12 value delivery: Notice the pattern


     1-5 finance
     1-5-1 finance: Profit
     1-5-2 finance: Value capture
          1-5 finance: Tip, What people value the most
     1-5-3 finance: Sufficiency
     1-5-4 finance: Target monthly revenue
     1-5-5 finance: Core revenue growth
     1-5-6 finance: Pricing power
     1-5-7 finance: Lifetime value
     1-5-8 finance: Allowable acquisition cost
     1-5-9 finance: Fixed and variable costs
          1-5 finance: Tip, Target monthly income equation
     1-5-10 finance: Breakeven
     1-5-11 finance: Amortization
     1-5-12 finance: Purchasing power
          1-5 finance: Tip, Top 3 reasons why startup businesses die
     1-5-13 finance: Cash flow cycle
     1-5-14 finance: Opportunity cost
     1-5-15 finance: Time value of money
     1-5-16 finance: Compounding = Accumulation
     1-5-17 finance: Leverage
          1-5 finance: Tip, The rule number 7
     1-5-18 finance: Financing
     1-5-19 finance: Bootstrapping
          1-5 finance: Tip, Slow sufficiency or fast fund?
     1-5-19 finance: Return-on investment
     1-5-20 finance: Incremental degradation
     1-5-21 finance: Sunk cost




How people work 


     2-1-1 The human mind
     2-1-2 the human mind: Physical primacy
     2-1-3 the human mind: The watcher theory
     2-1-4 the human mind: Perceptual control
     2-1-5 the human mind: Reference levels
     2-1-6 the human mind: Reference levels
     2-1-7 the human mind: Reorganization
     2-1-8 the human mind: Conflict
     2-1-9 the human mind: Pattern matching
     2-1-10 the human mind: Mental simulation
     2-1-11 the human mind: Mental simulation
     2-1-12 the human mind: Interpretation: fill in the planks
     2-1-13 the human mind: Motivation
     2-1-14 the human mind: Loss aversion
     2-1-15 the human mind: Threat lock-down
     2-1-16 the human mind: Ego [willpower] depletion
     2-1-17 the human mind: Structural determination
     2-1-18 the human mind: Scope limitation
     2-1-19 the human mind: Contrast
     2-1-20 the human mind: Association
     2-1-21 the human mind: Absence blindness
     2-1-22 the human mind: Scarcity
     2-1-23 the human mind: Novelty

     2-2-1 working with yourself: 4 methods of completion
          2-2 working with yourself: Tip, The Urgent/Important Matrix
     2-2-2 working with yourself: Most important task
     2-2-3 working with yourself: GOOOOOOOAAAAAAAAAl
     2-2-4 working with yourself: The state-of-being
     2-2-5 working with yourself: Priming
          2-2 working with yourself: Tip, A practice of Priming
    2-2-6 working with yourself: ChooSe!
    2-2-10 working with yourself: Self-elicitation
    2-2-11 working with yourself: Don't multitask
    2-2-12 working with yourself: Impossible is nothing
    2-2-13 working with yourself: Parkinson's Law
    2-2-14 working with yourself: Worst case scenario
    2-2-15 working with yourself: Excessive self-regard tendency
    2-2-16 working with yourself: Confirmation bias
    2-2-17 working with yourself: Hindsight bias
    2-2-18 working with yourself: Performance load
    2-2-19 working with yourself: You are NOT a machine
    2-2-20 working with yourself: Enter the ZONE
    2-2-21 working with yourself: Be realistic
    2-2-22 working with yourself: Locus of control


   2-3-1 working with others: Power???
    2-3-2 working with others: Why work with people?
    2-3-3 working with others: Over communicating
    2-3-4 working with others: Make them feel important!
    2-3-5 working with others: Safety
    2-3-6 working with others: Give them the WHY
    2-3-7 working with others: Commander's intent
    2-3-8 working with others: Referrals
    2-3-9 working with others: Clanning
    2-3-10 working with others: Convergence & Divergence
    2-3-11 working with others: Sending messages
    2-3-12 working with others: Social proof
    2-3-13 working with others: Authority
        2-3 working with yourself: Tip, Authority, a disadvantage
    2-3-14 working with others: Commitments
    2-3-15 working with others: Incentive
        2-3 working with yourself: Tip, Incentive; do not use it naively
    2-3-16 working with others: Model bias
    2-3-17 working with others: Dissolution of responsibility
    2-3-18 working with others: Planning fallacy
    2-3-19 working with others: The secret
    2-3-20 working with others: Attribution error
    2-3-21 working with others: Option orientation




How systems work 

    3-1-1 understanding systems: How systems work/Gall's law
    3-1-2 understanding systems: Inflow/Outflow - Stock
    3-1-3 understanding systems: Slack
    3-1-4 understanding systems: Constraint
    3-1-5 understanding systems: Environment
    3-1-6 understanding systems: Feedback loops
    3-1-7 understanding systems: Uncertainty and change
    3-1-8 understanding systems: Interdependence
    3-1-9 understanding systems: Critical path
    3-1-10 understanding systems: Second order effect
 
 
 
    3-2-1 analyzing systems: Deconstruction
    3-2-2 analyzing systems: Measurement
    3-2-3 analyzing systems: KPIs
    3-2-4 analyzing systems: Garbage in – Garbage out
    3-2-5 analyzing systems: Sampling
    3-2-6 analyzing systems: Counterparty risk
    3-2-7 analyzing systems: Ratio
    3-2-8 analyzing systems: Norming
    3-2-9 analyzing systems: Proxy
    3-2-10 analyzing systems: Context
    3-2-11 analyzing systems: Segmentation
    3-2-12 analyzing systems: Humanization
    3-3-1 improving systems: Refactoring
    3-3-2 improving systems: Optimization
    3-3-3 improving systems: The critical view
    3-3-4 improving systems:Diminishing effectiveness
    3-3-5 improving systems: Friction
    3-3-6 improving systems: Automation
    3-3-7 improving systems: Exponentiation of error
    3-3-8 improving systems: The paradox of automation
    3-3-9 improving systems: Standard Operating Procedure
    3-3-10 improving systems: Checklisting
    3-3-11 improving systems: Cessation
    3-3-12 improving systems: Normal accidents
    3-3-13 improving systems: Resilience
    3-3-14 improving systems: The backup system
    3-3-15 improving systems: Stress testing
    3-3-16 improving systems: Scenario planning
    3-3-17 improving systems: The middle path
    3-3-18 improving systems: Experimental mindset


This is just the start
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