Think of any idea that
fall under the term "branding" and you will find that you actually
talk about "reputation"
People tend to love big
words. But the bad side effect of that is that you may think that "branding"
is a rocket science while it is much more simple if you think of "building
your reputation" than "building your brand" :)
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So, building reputation = building brand
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The most awesome thing about building your reputation
is that you can get more premium prices for what you are offering
-
People love brands "good reputation" because
they love to trust who they are giving their money to
-
Good reputation will get you more people, thus more
money
A very important note: YOU DON'T CONTROL YOUR REPUTATION
Reputation is merely the
sum of how people think of you
-
You can just influence it, try to make a good
impression of high quality and to stand out in what you are offering
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But remember that the final judgment is for the people
to make. People are the ones who form the reputation not you
DO NOT be fooled by big
words. Just be good and outstanding in what you do and reputation will come
with time
Some notes here:
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It takes time to make a big large improvement that
will influence your "brand", so be patient about it
-
Surveys and feedbacks will help you A LOT to
understand what your customer want to have better impression about you, thus
better reputation
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Always consider the thin line between "satisfying
people and serving high quality service" and "being too plank and
trying to get everyone in your side [the opposite of controversy])
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