Many people
are just great at getting customers' attention, and then they just don't go to
the next step
Because
getting attention won't get you any money. You have to know that:
People are
sooo naive and when you take the lead in that marketing conversation, they
expect you to tell them what to do next. Don't just be like "Now you know
that my offer is great, and that is your decision to buy or not. I am not
saying anything to you"
That is just
wrong. You should literally "prompt" them to do a thing, take an
action. And then they have the choice to say yes or no
That term is
called "call-to-action"
You have to
tell people exactly what to do next after you get their attention
The more you
give them more space to think, the more effort they have to do, and the more
Nos you will get as a respond for your offer
So, after
getting their attention you have to
Give them a simple, short, very distinctive, clear, specific, obvious prompt to do something
Always have a
call-to-action. And the best 2 would be:
1-
Asking for direct sales
2-
Ask for permission
Example of
call-to-actions:
-
Give suggestion
-
Offer
-
Action to do
-
Please buy
-
Call specific number
-
Give contact info
-
Take a free sample
Very
important note; remember not to cross the line between "making the
customer welcoming to your prompt" and "making him feel that he is being
sold to, or giving something against his will"
I used
"prompt" instead of "order" to make the customer feel that
the action is taken by him, not anyone else
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