That term:
"perceived value"
That is an
easy, very logical concept:
No matter how
your "value" is, it is all about how the customer perceived it
If it is a
shitty, no use "value" but your customers just LOVE it and see it
very valuable, they will pay you A LOT of money for that
The perceive
value is all about
- How bad your customers are in need for that value you're offering
- How much they are willing to pay for this value
Some tiny
tweaks make such differences between similar businesses. For example, if you in
the "Cleaning pools" services, and you differ from your competitors
that you make the customers pay one a month, and you clean the pool just after
dawn and finish by 6 am, they just won't notice you at all, it would just be
like their pools are always clean.
They perceived it as "more
valuable" than the other business although you almost didn’t make any
extra effort
All you have
to do, is to make them feel that you offer more valuable thing
Either you really
give them that extra thing or not. It is how they perceive it. If you are
killing yourself for them and they just don't perceive that, they won't pay you
an extra penny
MAKE THEM FEEL THAT YOU DO EVERYTHING FOR THEM REGARDING THE BUSINESS YOU DO, AND YOU WILL BE AS VALUABLE AS HELL TO THEM
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