An Irish proverb:
"If you want audience; start a fight!"
A famous proverb:
"Try to satisfy everyone, and you will end up satisfying no one"
-
Your business must have a soul, a character of its
own.
-
No business is out there for everyone. A business must
have a sort of "sharp edges". If
not, it will be very very boring
Remember the post
"Remarkability"? Being
remarkable means being "controversial". Some people at some point
have to hate you because the worst thing in business in to get everyone
thinking "meh :I "about your business.
You better get some fans and some
haters
-
When your business is remarkable and controversial,
people start talking about you. Even if some of them talk bad about you , you
still get attention
And a thing to know, getting
attention is more than enough. When prospect customers read bad reviews about
you, they get interested and go to confirm that. Some of them will turn to be
your customers
So attention is all what you seek
Controversy is a good thing as long
as you make it about the benefit (main value) you are offering, not for the
sake of "controversy" itself.
And take care not to cross the line
to the "too controversial" area. It is an easy thing to antagonize
everyone in this area :)
No comments:
Post a Comment