21 November, 2013

1-2 marketing

You have created you value, validated it, made a prototype that is ready to be sold

If you have the best idea, prototype, product in the whole world and people don't know about it, it won't sell anything

People have to know that you have something; that is marketing is all about:

ATTRACT THE INTEREST/ATTENTION OF CUSTOMERS ABOUT YOUR PRODUCT
Note: understand the difference between "Marketing" and "Sales"; sales is the trail to actually sell the "value form", getting money for it, closing a transaction


Usually they (marketing and sales) come right after each other; so many people can't see the difference. Pay attention to that