Don't you
forget that about marketing: don’t be so immersed by it. Marketing is just a tool
to achieve better sales
Think of
sales as the goal, and marketing is the tool to that
Getting
famous is not the goal if it doesn’t achieve the purpose behind it; getting
paid for what you are offering
Point made
clear? OK. Let us move on to the "getting attention" part
-
Marketing goal (forget about
sales now) is to convert some ordinary people (from the targeted market of
course) to prospect customers (grab
their attention)
N.B. the
sales goal is converting the prospect customers to real paying ones
-
Getting attention is preceded
by another inevitable step; that people care already about what you are
offering. That should be validated in the "value creation section "
Think about
advertising Viagra everywhere for 100 years to a WOMAN
-
Surrounded by media all the
time, know that your prospect attention is very crowded and time-limited, and
all brands and businesses in the world are competing for his time and attention
-
Any attention you are able to
attract must be earned, you have no option in this fierce wilderness of
competition
-
Marketing is so demanding and
competitive part of any business. And it is just unlimited regarding means and
resources. So to be effective and direct; look for the attention of the people
that matter = target the people to whom your product add-value is important and
interesting
-
So, long story short; high
quality marketing is targeting the interest of people who will care
Tip; a study
shows that it takes 7 advertisements to get a customer to buy something (if they
are already interested in the add-value)
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