We have talked about the benefits of
being info-type salesman
A quote "Anyone can build a
better camera. So don't invest in building a better one, invest in building
better photographers and people will buy more cameras from you"
This is about how to make your
prospect customers smarter and better
-
People are paying you money, so they expect the most
valuable thing in exchange for their money
-
People value information way more than you think,
especially regarding what they don't know about
-
People want to know about what they are paying for,
want to know the difference between this and that, why choosing you not the
competitor, why this offer not the other one, why this product is more
expensive than the others …… etc.
-
Educating people about what they want to know won't
take you much time or effort but that would be a great add-value to the
customers and that will add to the value form they are paying for. And that
will raise the chance of closing the deal to the sky
-
Consider it a normal conversation before getting to
the question/decision of buying, that will make the customers feel that they
are making the decision not you (again: to buy not to be sold to)
-
Selling will just be a justification of why
"you" would choose this over that
-
Always give education, seminars, infographics,
brochures, trainings to make your customers better ones
-
Also you will notice that these kind of conversations
will help you earn A LOT about your customers and knowing what they want
exactly
The best compliment you will get from
that is when people totally depend on you in what you are experienced; they
will refer people to you in return :)
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