1-1 value creation: Tip, watch and learn

A very important tip: the best two ways to learn from your competitor are to:

-          Buy from him: live the whole experience, notice everything from their selling strategy to the after-sell customer service

-          Work for them for some time, notice how they manage things, see how the inner, hidden gears are working together

Here is some advice:

-          Search for their pros and cons

-          How close they are to get to your new add-value

-          How developed they are

-          How they work together, organize, report to each other

-          How can you compete with them safely

-          What they lack, what their customers are complaining about

-          And don't forget to write down everything