22 November, 2013

1-2-9 marketing: Desire

-         Before people buy something they have to "want" it first
-         Desire is a profound human instinct, we have it in the wildest form that doesn't fade over time, only controlled by social and civilization layers we create
-         People are busy, and a lot of things compete for their attention. So if you just aim by your marketing to only get their attention; they will just skip you
-         PEOPLE LOVE TO BUY, NOT TO BE SOLD TO 
-         It is impossible to make someone buy if they don't desire it in the first place
-         Your marketing should all focus on provoking that "desire" by reminding, encouraging, presenting, giving samples and gifts ….. etc.
-         You just make people desire (enter that wild primitive feeling of "I want this right now") and you will have no effort selling


-         The essence of marketing is that "you know already that people want your product, just be there when they are ready to perceive your product and provoke their desire and it will be as easy as pie to make sales"