So many of
you guys are really kind of thinking: "I have brilliant idea and I am f
genius. So, I won't tell anyone about it, not even my potential customers
[:poop:] because I know already what they want. I will just finish it and
KABOOM, I will hit them with it and they will just throw me all the money in
their pocket. I am awesome and I love myself :)"
Let me then
hit you with these fast, devastating facts:
-
None is that brilliant
-
The internet is full of the
most amazing ideas and future concepts that you will just lose consciousness form
its awesomeness
-
There is no job called "ideas
generator" or something
-
People won't pay that much for
just a hypothetical brilliant idea
-
Coming up with a good business
idea is the easiest part of the process
-
It is all about how you
convert this idea to a real business form, the detailed steps you should take
to make this happen
-
You the phrase "SUCCESS
IS ONLY 1% GENIOUS AND 99% EFFORT", it is more than true
-
Keeping your idea that secret
(you know STAELTH MODE? :) really increase the chance that it won't work
-
Competition is hugely
overrated, and particularly regarding the hypothetical part
-
No matter what you think, you
won't get the whole picture until you learn about your idea and how it
interacts with the customers
-
Best way to know what the
customers really want is to show them your working progress
-
Just keep it secret, AAAAAND
you will be surprised and amazed by what the people actually want, and I mean
by amazed, in a bad way :)
-
Real customers who will pay for the business
say different things -all time- than what you think, what you hear un focused
groups, MBA theories
-
Please listen to my words,
JUST DON’T BE THAT AFRAID FROM COMPETITION, OK?
There is this
term that you probably never heard of its use, it u called
"PROTOTYPE"
And that is
an early version of what you intend to create. It may be anything that your
customers can see, use and criticize it. It could be in the form of physical
thing, wire frame, codes, design, drawing, simple UI, service, skill, etc.
-
You show that to the customers
-
Tell them what it is
-
And what it does
-
How they would benefit from
that
-
Get feedbacks, comments,
suggestions
-
Work on it, develop it, adjust
it
-
Repeat the previous steps
-
Till your idea is appealing to
the potential customers, and be ready to gain money when it hits the streets
-
For the best results: the
closer your prototype too the actual thing you intend to buy, the better
results you will get
-
Thank me later :)
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