To understand anything you must
analyze it
To analyze anything you must measure
it
A very important part of analyzing a
system is to figure out whether if its parts are doing what they are supposed
to do or not, and the only way to do this is to look at different parts of the
system and asking that question
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You must keep track of your business all the time,
especially of you are starting a new business and don't have a complete
analytical system; as it is very easy to ignore stuff
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This works as a verification of quality and progress …
you compare what you are doing against competitors, standard reference … and
the only thing you can compare them with is numbers. That's why you need to
measure
Notice that:
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A lot of things that are easy to measure aren't the
important things to measure
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As Albert Einstein said: "Not all the things that
counts can be counted, and not everything that can be counted counts"
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The hardest things to measure is the qualitative
stuff, but there are ways to do it
Measurement is a critical part of
understanding your business. "What gets measured gets managed" … and
if you can't measure things you are then completely blind; you can't figure out
if you are doing right
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