Here is another term associated with signaling and
convergence.
We are part of different clans, and we, the individuals (as
part of our collective identity) , tend to mimic what the majority of the clan
do to become more and more lie them with time
Also, when we enter a situation, a business, a market we do
NOT know about, we do like what the other people do. Think about traditions and
religions' rites, also what people do when they move form a country to another
with a whole different culture … with time we become part of it
But remember; this mainly depends upon who is sending the
message (the hidden order to do like he does) … the more that person looks like
you, the stronger his effect upon you
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That is why testimonials are extremely effective in
marketing
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And that' why businesses popularity and sales has an
automatic part in it, they have a momentum of their own as more and more people
start to follow and use it
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