Very often that people buy/do stuff
because these stuff send a particular social message/signal …. This term is
called signaling
-
people who want to appear rich often buy expensive
stuff that other people can't buy
-
people tend to be exotic, different, stand out among
others
-
people adopt certain lifestyles or religions or
attitudes to send a certain message of their identity
-
for example:
-
clothes
-
watches
-
cars
-
places to live on
-
universities
-
vegan
-
green/organic products
-
clubs
-
sports
-
cults and secret groups/associations
-
illegal things
Of course we can't take a certain
brand or attitude that some people do and generalize one signaling to all who
adopt this, everyone has his own motives .. but generally most or a very large
segment of people take that specific course of action for that signaling reason
We can track down all of the
signaling or social messages people try to send to the four fundamental human
drives: acquisition, bonding, learning and defending (or a hybrid of two or
more of these)
The more you can understand what
these signals are and figure out what your targeted market actually want to
communicate, the more you can use that in your advantage
No comments:
Post a Comment