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The most common incentive to use is the money; raising
the salary, commissions ….. etc.
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On face to face sales, it is smarter on the long run
to give the salesmen a big salary instead of
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Give them a commission based on the high-end sales,
they will just compete and focus on these customers and ignore the rest
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Give them a commission based on closing the sale, it
will just make them try to sell to as many customers as possible, this will make
a lot of problems with the customer services especially dealing with PITA (Pain
In The Ass) customers
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Incentives can actually have the opposite effect.
People do some stuff because it makes them feel good to give, for fun, they
want to do it … and by incentifying them with money, you actually replace their
original motive with money and it is not as thrilling to them to do it any more
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