Assuming that the product price is
fixed, there are only two ways to increase revenue
1- Increase the
number of transactions
Whether from the same customers (increase transactions frequency) or from
new customers
-
Examples: targeting new customers, new market segment
2- Increase the
average transaction size
Make them pay for more products, services, special offers
-
Examples: offer new products, services and provide
what your customers are asking for
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