15 December, 2013

1-5-5 finance: Core revenue growth

Assuming that the product price is fixed, there are only two ways to increase revenue

1-     Increase the number of transactions
Whether from the same customers (increase transactions frequency) or from new customers
-          Examples: targeting new customers, new market segment

2-     Increase the average transaction size
Make them pay for more products, services, special offers

-          Examples: offer new products, services and provide what your customers are asking for