"When
something is too good to be true, IT IS"
We all know
that.
-
Trying to present your value
form as the flawless, perfect , out of this world will just make people start doubting and
searching for the catch, the glitches
-
That can be damaging to the
trust you want to build with your customers
-
You don’t have to pretend to
be perfect, or have the perfect product (nothing is perfect by the way :) )
-
Just be sincere about the cons
of what you offer, especially those your customers will find out about later
-
You can present your worst
disadvantages in a way that you have the total respect from your customers and
you will have their full trust
-
Plus we have talked about
giving info to your customers and how is that beneficial on the long run. Consider
this as extra info to help customers (humans) to make a god decision.
-
Think of it also as treating
people the way you like to be treated if you were in their shoes
So don’t be afraid
to make a damaging admission. It is not as damaging as you might think :)
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