15 January, 2014

2-1-19 the human mind: Contrast

Is the ability to differentiate things by comparing it to similar things
-          We suck in comparison when it there are no things with similar characteristics to compare with, when we try to compare with the absolute
-          Another bug: we tend to limit ourselves in contrasting with the smaller environment of what we are trying to evaluate
That's why suits shops put some of the most expensive suits for show so that everything else in the sop appear relatively cheap and affordable
  So, in your marketing; make sure to use this to make people perceive what you offer them in a favorable way