No matter what method you are going to use to set
the price, the 4th choice [Value comparison method] has to be
considered as a factor [at least] in the pricing strategy
This post is about how to do this. Value based
selling is
Process of understanding the value that you are providing to the other party & framing your offer to appear as valuable as possible
-
The more valuable the other
party perceives your offer, the more you can change
-
They have to get the feeling
that what you are asking for is far more less than the value you are offering
-
Value-based pricing is all about
"OH my GOD, this guy know exactly what I want. No one understands what I want
like this one :)"
Long story
short ….you need to be more of an info-type salesman more than a
personality-type
And of course
go for the slow-relationship technique. Listen to your customers, know what
they want and present your offer in a way that you can prove that you are
listening to them (not just at the marketing and selling time, but from the
moment you start planning your business)
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