About the
brain again:
Even the most
exciting things are boring after a while and the brain categorize it as normal,
boring thing that we are not interested In (anymore). It then filters it
Here is a
thing about marketing:
-
People usually trust each
other's reviews and opinions more than the usual advertising strategies
So it goes
like that: make people talk about your thing, they get interested and excited,
they buy
The question
here is: how to make people talk about your business?
A: MAKE IT WORTH TALKING ABOUT
There are
zillion ideas to make that happen, but some of the most famous strategies:
1-
Design a brand new idea in the
business that never existed before
2-
Make the product weird, different, remarkable
enough: strange design, strange shape, packaging, remarkable uniform, remarkable
customer service … etc.
3-
Add a value that only you
offer it among your competitors, something like no tips strategy, free
shipping, a special discounts, surprise gifts, birthday gifts to customers …
etc.
Anything remarkable, strange or even good enough that people find it worth a while to talk about
By this way, your business will advertise and
sell itself without paying too much money, effort and time on usual marketing
and advertising
Finally, know that such remarkable great ideas
don't have to be there on you mind from start, they come with continuous
iteration and learning about your business.
Another thing, you may come up with a great idea
that your competitors may clone, or it just may lost its remarkability with
time. So you have to always watch their effect and keep a note of any possible
remarkable idea that you may use afterwards to keep your business interesting
and talking about itself:)
No comments:
Post a Comment