1-1-9-4 value creation, the forms of value: subscription - continuity

• it may look like you pay for a product or service, but it is not 
• you pay certain amount of money for the promise to be provided by the "value" later 
• you pay in advance for articles and comics that don't exist yet (think of magazine subscription)

Personally I like this value form for it is very predictable in terms of estimating the profit. The number of subscribers who are paying you money may increase or decrease but to a certain extent. You still have a pretty good estimate of the number. You just collect a certain estimate of money on regular basis

SO, always TRY to add some sort of this value form in your business. That IS a good bid 

4 things about this value form

1. it is all about providing significant value on regular basis
2. you collect money on regular basis 
3. always try to attract new customers, to cover for the the dropping-off customers
4. your ULTIMATE goal is 

TO RETAIN EACH SUBSCRIPTION FOR AS LONG AS YOU CAN