This one is easy: if your customers are very hard to reach, to deliver,
to address, and it takes a lot of effort to sell your thing; usually it
wouldn't be worth it
Addressability answers a very important question: How easy are your
customers to reach
High addressability markets will make marketing so easy for you.
However, you will meet a lot of competition
There are open chances in low addressability markets that need some
special products with unusual conditions (urgent, sensitive, private,
embarrassing, far, rare, nothing gather them, illegal :) … etc.). These markets are very profitable if
you know how to reach them (find their gatherings, create a way to gather them,
reach them individually … etc.)
The Internet made it very easy to address both low and high
addressability markets. Make use of that!
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