Here is a
fact you may see devastating, but actually it is not:
There are
about 7000,000,000 persons in the world, 99.99999% of them don't want to give
you their money
-
That is totally fine. You
don't need to have all that
-
Attempting to reach all those
people would be just a waste of time, money and effort, if not a wrong thing to
do (think of spamming and it is bad effects, people will hate you and convey
that impression to your probable purchaser, everybody lose here).
-
You need only to reach for the
"PROBABLE PURCHASER " and just ignore everyone else
-
So, focus on spending most of
(if not all) your marketing efforts on your most receptive customers
The more you
can define your most receptive customers (your most probable purchasers), the
more effective your marketing will be
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