The problem
of every entrepreneur's life: What is the right price to put for my "value
form"?
You feel like
there is one right choice and one only, and you no idea what is the right
"number" to choose
-
So let me tell you something:
there is no absolute right answer to that, not even a right range of prices to
fall in
-
All prices are ultimately
arbitrary. Of course there are some factors you should consider when you are
deciding the price, but there is no authority to decide or limit your will. You
may offer a rock for 5 billion dollars, and you can set .25 cent as a price for
your latest IPad
-
This post is only to tell you
that prices can be set to anything at any moment without limitations
The best example of this is auctions
The problem doesn't arise from setting high or
low price for your offering … but the problem arises from setting too high
price that people won't pay or too low that it will be worthless
-
Your offer must be of worth to
what you are offering to be able to get a deal
-
You must always support the
price: to be able to give reasons why that price equals the value that you
provide
As a general
rule:
The price should be the highest that most people are willing to pay
(In a perfect
world, I would gather all my prospect customers and make an auction to know
that piece of info)
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