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You don't have unlimited time, energy, resources. You
have to make decisive choices sometimes
if not all the time
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Your customers too are making choices all the time,
comparing you with competitors, criticizing you
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Getting
feedback and studying your customers make you figure out what your customers
value more at a particular moment
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The time factor I've stated to just notify you that in
many businesses customers have changing interests with time (think: food,
clothes, age, drinks, seasons)
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You both of you are making choices
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Aligning your choices you are making (the iteration
cycle choices :) with your customers' choices; is the fastest way to start
getting the market interest and making money out of that
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