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A very strange concept, you do
all the time but you never think of it that way:
It is effective to turn away some customers who
are willing to pay for your product
Think how many times you have a very bad customer
that just makes you lose it, drain your energy and make you lose 3 good customers
in order to stay serving him. Soooo bad that you had to treat him very badly to
get rid of him
They are called "PITA" customers =
"Pain In The Ass" customers
They will pay you for that you are offering, but
will make you regret that and give you very hard time till you make the
selling, with after sell-services, and will just absorb most of your time and
effort that the final result of dealing with them (do not consider money only)
will not be in your favor by any means
Some potential customers are just not the
customers you want to deal with.
That is a marketing term;
"qualification" which means:
Separating customers you want from customers you don't want
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You can do this by marketing,
state what you expect your customers to be, not to waste the time of yours and
the time of these PITA customers
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You should have some
conditions and statements that you should make it very clear to your customers
so that they won't waste your time to figure out at the end that the price
range is too high for them, the delivery time doesn’t suite them ….etc.
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You have to figure that the
customers you want to deal with by yourself
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You have to focus on the most
profitable, comforting-to-deal-with customers
Even if that
PITA customer has become already your customer you can get rid of him by many
ways: refund, send him to a competitor, gently refuse working with him again …
etc.
It is that
simple to just state the type of customers you want to serve
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