It is the
drive, the force that makes us want to do stuff
It is the
link between our mid-brain (emotions) and the high-brain (actions)
Motivations
lie only in two categories. We do things based on 2 types of motivations:
1-
Motivation towards something
(the reward)
2-
Motivation to go away from
something (pain-danger)
-
The motivation to go away from
something is always more urgent than the motivation that will bring up the
reward. Understand and make use of that
-
When you are trying to analyze the motivation to do something,
break it down to the 2 main structures
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