A profound
human thing:
When somebody
benefits us, we want to benefit them.
Also if
someone get some expensive gift from somebody and he can't return this favor in
the same value, they get this annoying feeling (we all experienced that)
People tend
to be generous for a lot of reasons, for example:
-
Impose authority
-
Building trust
-
Develop relationships
-
Get something in return on the
long run
And after
studies, scientists found that:
-
People who get the most of a
specific website tend to fill surveys to improve it, send suggestions and
notifications about problems as a return for what they get from it (personally I
do this all the time with google and IMDB)
-
When people go to buy a car,
those who accept the offer to have a drink of a coffee have more tendency to
buy one/the more expensive one/ with additional accessories than who don’t accept
that gift/drink
-
Big companies prohibit their
negotiators from accepting anything from the other party until the negotiation
is done
And this
reciprocation, generosity thing is not proportional at all, you see that in the
car buyers example, just add any value and make people feel that you are doing
your best for them and you will see the return
Plus, when
you give them something (info, experience, smile, sincere advice), their
relationship with you is confined by the business between you, so all what they
can do in return will be something related to the business part ;) [Buy what
you offer, buy accessories, be gentle and not pain in the ass :), answer your
feedbacks and surveys, give you advice, correct you on something, turn out to
be a great professional relationship…. Etc. ]
So be
generous and give away values. It won't cost you that much time or effort, and
the results will be awesome on the long run
The more you give people, the more likely that they will support you
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