People want to be surprised, but in a
good way. So they don't want to predict 100% of what you are offering them
However, every one of us somehow has certain
predictions about the value form he is getting
Predictions
fall into these three categories
1-
Uniformity
Every time I buy a product anywhere in the world,
I expect it to be exactly the same
2-
Consistency
I want the exact product I am buying, nothing
different. If I am in need of soap right now and you give me a motorcycle,
guess what? I won't be happy
3-
Reliability
I have the total right to expect that what I am
buying has the ability to do its job. If what I am buying is not reliable, how
am I supposed to trust it?
So pay attention to these 3 minimum expectations
your customers have about your product:
I want the same quality every time
I want what I need, not a different thing
I want it to do its job every time I use it
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