Getting new customers is demanding
process that takes effort, money, time, resources
This is something that most
entrepreneurs don’t consider:
It is easier to sell to a person that
has already purchased from you in the past than to find/make new customers
That term is called
"reactivation"
-
Past customers do know you
-
They probably know the value that you are offering,
have passed already through the marketing and selling process
-
They have trust to buy from you again; they have
already done that before :)
By sending regular emails, post
cards, brochures that contain offers and discounts about what they are
interested in. just keep them reminded to be ready at the door once they decide
to enter and buy a thing that you and
your competitors offer. Also they may recommend you to someone they know
Keeping in touch with your current customers
especially who haven’t bought from you in a while. That would be extremely easy
and cheap thing to do, almost effortless
Just make sure to have the contact
info necessary to execute this strategy, and that you have their permission to
do such thing without annoying them
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