1-2-14 marketing: Hook them!

Here is another ramification of the people being busy and having no time; they tend to ignore complicated messages. We just filter them. May remember them for a while but then forget about them.

Think about a complicated long explanation of some theory that you have read, or an interesting YouTube video with a long complicated name. you just forget about the details, and you have to search for it to read about it again in order to remember them

One of the best marketing tools is what is called A "HOOK":

Something that grabs people attention and shows the primary, main benefit.  And is really designed for very busy people

It is usually:

-         Short, in form of slogan – title – tagline

-         Simple

-         Catchy

-         Unusual , different from what people are used to

-         Interesting

-         Doesn't take effort to get, read, understand

-         Convey the primary value, benefit

Getting a hook is not an easy task; it comes with experiment and continuous iteration. Mainly the usual way to get started is to:

-         Write down ideas, benefits, and things that you want to communicate to customers.

-         Brainstorm lists of words

-         Play with combinations

One you have your hook, use it everywhere :) That would very very effective marketing plan.

1-2-13 marketing: Ask for approach

People nowadays are pretty strict regarding their personal space. They have limited time and energy, and they just don't like being spammed by things that don't matter to them

And we spoke before about how annoying that would be to them. Spammers just would get the opposite of what they hope for. These people would hate just these offers and may convey these negative reviews to prospect customers

-         Spamming means that you advertise to a very large number of people hoping that a small percent of them (your prospect customers) get interested and go for your offer.

Notice the difference here between this and the concept of going to where your prospect customers who are already interested- gather

Spamming is very ineffective, expensive, and has far less response if not opposite results. It is more of a harm-doer than benefit-doer

So AVOID SPASMS! The best way of approaching people is to

-         Identify your prospect customers

-         Get their contact info, prepare your contact strategy

-         Get attention by

-         Ask for permission to approach (that would not be a problem at all. If you are in the right place and time for them, you will get that. And if not, you are safe, and they will respect you for respecting their time and privacy)

-          You get permission

-         And follow up

Very important note is to use that permission, not abuse it. Over use that permission will be just spamming

Remember that the best way to get their permission is to ask for it, or leave a door opened to give them the chance to approach if they are interested 

1-2-12 marketing: Free samples for everyone :D

A quote:

"To charge nobody nothing is a guarantee of no profit. Getting attention is not the same as getting paid"

-         You just can't everything for free all the time, that would be no business

-         However, one of the best ways to getting attention "the near goal of marketing" is to give something upfront for free. People will live the experience and test the value without any feeling of risk, being unsafe or uncomfortable or being tricked

-         This strategy has one disadvantage (Guess what?); it doesn't pay

-         So you have to come to a point that you stop giving away and start trading

-         You should of course have something prepared to offer by the point you start asking for money 

-         The  most common ways of doing that is

1-    Give away all your "value form" for some time, and then ask for money to continue using it (test-drive, full product trial version … etc.)

2-    Give away part of your "value form" and ask for money to enjoy 100% of it (samples, free incomplete version… etc.)

3-    Give away something of what you are offering but not in the same form you are offering it (make it less comfortable, part of it ….. like watermarks on videos)