So, how you can find this middle path?
You are an entrepreneur. You are making your own way. There are no
instructions of anyone who has taken the same path before you are digging your
own way
And you can't know for sure what is the right thing to do before you actually
take a risk, jump in and give it a try; "experiment it" I mean
-
All things that you are doing are
kind of experimentation: putting a prototype, testing, trying …etc. You just do
it intelligently enough; come up with the idea and see how to try it without
risking everything
Those skills, if you put yourself into the experimental mindset of
“There’s really no such thing in business as failure, there are things that
work and there are things that don’t work, and the things that don’t work give
you more information or point you in the direction of the things that do.”
That’s pretty much it.
As long as you experiment smartly, even the things that don’t work for
you can provide valuable input to the next round of iterations, the next
prototype, the next product, and that’s the cool part.
You have all of these things that you could *possibly* do, and
collecting all of this information, and a lot of business really comes down to
trying stuff.
If you take away the pressure that everything that you need to do has to
be perfect… and the more you got away from that and started just thinking, “I’m
just going to try something, and see what happens.” The more wonderful things
started happening, because the more you try, the more information you collect
about what works and what doesn’t.
So one of the very best things, and I hope you take this away very
clearly from the course, even though the future is uncertain and you don’t know
exactly what exactly will work, nobody does, just the mindset of experimenting
with things to try it and see what works and collect information and then try
it again and keep doing it and have fun with it. And that’s what effective
business really is all about. And the more you do that, the more successful
you’ll be. That’s The Experimental Mindset.